Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries)
Language: English
Published by Routledge, 2020
Series: Book 4 of 25 - Routledge Research in the Creative and Cultural Industries
- Softcover
- New
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Seller Inventory # ria9780367668471_new
- Title
- Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries)
- Author
- Todorovic, Milan
- Publisher
- Routledge
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0367668475
- ISBN 13
- 9780367668471
- Item weight
- 510 grams
- Series
- Book 4 of 25: Routledge Research in the Creative and Cultural Industries
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.
This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
"Synopsis" may belong to another edition of this title.
About the Author
Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.
with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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