Series: Routledge Research in Creative and Cultural Industries Management. Num Pages: 252 pages, 5 black & white illustrations, 1 black & white tables, 1 black & white halftones, 4 black. BIC Classification: KJC; KJD; KNT. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 164 x 242 x 18. Weight in Grams: 536. . 2016. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780415730594

Contact seller

Report this item

Bibliographic Details

Title: Rethinking Strategy for Creative Industries: Innovation and Interaction (Routledge Research in the Creative and Cultural Industries)
Publisher: Routledge
Publication Date: 2016
Language: English
ISBN 10: 0415730597
ISBN 13: 9780415730594
Binding: Hardcover
Condition: New

About this title

Synopsis

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

About the Author

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.

with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Seller's business information

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, GY, Ireland

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Shipping Terms

All books securely packaged. Some books ship from Ireland.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	14 to 20 business days	13 to 14 business days
First item	US$ 10.50	US$ 21.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.