Title: Rethinking Strategy: How to anticipate the future, slow down change, and improve decision making
Publisher: John Wiley & Sons Australia Ltd
Publication Date: 2019
Language: English
ISBN 10: 0730368335
ISBN 13: 9780730368335
Binding: Soft cover
Condition: New

About this title

Synopsis

Seize opportunity from uncertainty

What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response.

In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity.

anticipate impending market shifts before they emerge
slow down change by making the future familiar
unlock the entrepreneurial talent that lies within your organisation
mobilise an army of internal advocates to drive strategy execution
embed foresight into your planning and innovation processes

Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.

About the Author

STEVE TIGHE is a leading advisor to business on the future, strategy and innovation. Steve is the former Foresight Manager at global brewer Foster's and has worked with some of the world's leading companies, exploring future scenarios for their industry and designing innovative strategies in response.

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