Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing

Frick, Tim,Frick, Tim

ISBN 10: 0240812832 / ISBN 13: 9780240812830

Published by Focal Press, 2010

About this Item

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Bibliographic Details

• Title: Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing
• Publisher: Focal Press
• Publication Date: 2010
• Language: English
• ISBN 10: 0240812832
• ISBN 13: 9780240812830
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes:

* Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more

About the Author

Tim Frick has provided creative media services to an extensive client list since the early 1990s. His work has received design, video and interactive awards and has appeared in many publications, websites, and television broadcasts as well as at Chicago's Museum of Contemporary Art. Tim's company Mightybytes has been creating design-driven media solutions for a wide variety of corporate, education, arts, and not-for-profit clients since 1998 and in 2008 won thirteen awards for their work. Tim regularly speaks at conferences and seminars and is also the author of "Managing Interactive Media Projects from Cengage Learning (formerly Thomson-Delmar Learning).