Return on Imagination: Realizing the Power of Ideas

Wujec, Tom; Muscat, Sandra

ISBN 10: 0130622850 / ISBN 13: 9780130622853

Published by Pearson Professional Education, 2002

About this Item

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Seller Inventory # ZBV.0130622850.VG

Bibliographic Details

• Title: Return on Imagination: Realizing the Power of Ideas
• Publisher: Pearson Professional Education
• Publication Date: 2002
• Language: English
• ISBN 10: 0130622850
• ISBN 13: 9780130622853
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Imagination is what makes all things possible, and ideas are the currency of the future, yet few businesses know how to create cultures of innovation. This book shows how to achieve the greatest return on imagination, and succeed in today's competitive environment.

About the Author

Tom Wujec works in the emerging industry of interactive visualization. He has worked as creative director and developer of interactive media and has spoken internationally on innovation and creativity. Wujec is the author of two bestselling books on creative thinking: Five Star Mind and Pumping Ions, which have been translated into seven languages. Sandra Muscat works in creating and developing new business opportunities for the retail industry. She has worked as director in international marketing and sales, advertising and operations in both the private and public sectors. Sandra continues to develop her lifelong passion for art and storytelling.