Synopsis
When everyone has access to the same technology, skills and markets, how do you compete? New research shows that Creative leadership, centered on Vision, Engagement and Execution is key. In case studies ranging from elite military units to Internet services, DL Brouwer shows how it saves lives, unlocks growth and drives the "Return on Leadership."
From the Inside Flap
In a world where the playing field has been leveled and everyone has access to the same technology, skills and markets, how do you compete? Compared to investments in equipment and people, leadership is often viewed as a "soft skill" - an optional nice-to-have that is all about catering to the emotional needs of employees. New research shows that's a blind spot that is undermining our potential for long-term growth. It's now clear that good leadership, focused on Vision, Engagement and Execution, is great business. But if that's true, where's the data? How can we drive a business case, alongside our ROI calculations, to grow our Return on Leadership (ROL)? That's now possible, using new, statistically validated leadership assessments and tools that link the impact of individual leaders to critical metrics like revenue, profitability and market share. With case studies including Ford Motor Company, global IT services, and first-hand experience as a Fortune 500 executive, leadership coach and naval flight officer, author DL Brouwer provides a clear, actionable plan to help you drive your "Return on Leadership."
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