Return on Principle: 7 Core Values to Help Protect Your Money in Good Times and Bad

Maximize your retirement and focus on income and master the “inside game” armed with a fresh perspective of  200 years of stock market history tied to the exact lifecycle of the average investor.  

The majority of investment books today deal strictly with the external strategies to help you  maximize your retirement.  This book teaches you how to master "the inside game" including how to hire the best advisor for you at this point in your life.  Fact:  Since 2000, Americans saving for retirement have seen their nest-eggs decimated by two catastrophic stock market crashes, and the biggest financial crisis in the U.S. since the Great Depression. With the global economy still in turmoil and the potential for another market crash on the near horizon, today’s generation of retirees and near-retirees can’t afford to rely on outdated, stock market-based savings and investment strategies that put them at high risk for damaging losses. The good news is that they don’t have to.  For 17 years, author David J. Scranton has been teaching investors how to protect their retirement money from stock market turmoil through non-stock alternatives designed to generate reliable retirement income and provide reasonable, strategic portfolio growth.   

David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) is an author, market analyst, and independent financial advisor with 30 years of experience in the financial services industry.  David maintains a private practice in Connecticut.  He also  is  the founder of New York-based Sound Income Strategies, a Registered Investment Advisory firm specializing in the active management of individual fixed-income securities. In addition,  Scranton founded  the Florida-based Advisors’ Academy, a prestigious training and marketing organization for elite financial advisors nationwide who specialize in helping clients create “defensive,” income-generating savings and investment plans for retirees and near retirees.  .  Scranton adopted his progressive business model prior to the 2000-2003 market crash, enabling him to protect many of his clients from damaging losses.  A highly sought-after market expert who frequently shares his insights on CNBC, Fox Business, Bloomberg and other outlets, Scranton is also host of his own TV show reaching over 40 M HH, entitled, The Income Generation,airing every Sunday at 10am on Newsmax (Cable Direct TV, Verizon and DISH), and author of the acclaimed book Stop the Financial Insanity: How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.