Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
Balmer, J. M. T. and Greyser, S. A.
ISBN 10: 0415284201 ISBN 13: 9780415284202
Published by Routledge, 2003
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Hardcover
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About this Item
Description:
This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780415284202. Seller Inventory # 8983865
Synopsis:
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.
Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's guide: http://cw.routledge.com/textbooks/041528421X/.
This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.
About the Author: John Balmer, Stephen Greyser
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Bibliographic Details
Title: Revealing the Corporation: Perspectives on ...
Publisher: Routledge
Publication Date: 2003
Binding: Hardcover
Condition: Good