The Revenge of Analog: Real Things and Why They Matter

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores

“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” ―The New York Times

An International Bestseller

Named a Best Book of the Year by The New York Times • The Globe and Mail • National Post • Inc.

In this vital book, David Sax makes the life-affirming case for a world that is centered less around technology and more around humanity. As digital technologies encroach on every corner of daily life, many people are turning back to tactile options. Sax documents the lasting, surprising, and often counterintuitive resurgence of analog in many forms: vinyl records, board games, physical books, and more. He uncovers story after story of tangible goods and experiences that have found a new economic viability and a growing audience of devotees, despite persistent claims that digital outperforms analog at every turn.

For anyone who has grown weary of endless automation, Sax offers proof that tactile goods and spaces, and a human touch, still matter. Impassioned and eye-opening, The Revenge of Analog is an enduring testament to humanity.

David Sax is a writer, reporter, and speaker who specializes in business and culture. He is the author of five books, including The Tastemakers, The Future Is Analog, and the James Beard Award winner Save the Deli. He lives in Toronto.