Revenue Management and Pricing: Case Studies and Applications

Yeoman, Ian; McMahon-Beattie, Una

ISBN 10: 1844800628 / ISBN 13: 9781844800629

Published by Cengage Learning EMEA, 2004

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.1844800628.G

Bibliographic Details

• Title: Revenue Management and Pricing: Case Studies and Applications
• Publisher: Cengage Learning EMEA
• Publication Date: 2004
• Language: English
• ISBN 10: 1844800628
• ISBN 13: 9781844800629
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

About the Author

Ian Yeoman, Napier University, UK. Una McMahon-Beattie, University of Ulster, UK.