“RevenueGetter is the playbook every sales leader wishes they’d had on day one. This is the kind of book that actually moves the needle.”
—Dr. Marshall Goldsmith, Thinkers50 #1 executive coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
Unlock the secret to leading high-performing sales teams.
Stop managing. Start coaching. Become a RevenueGetter.
Most sales leaders don’t see coaching as their job. But if you want to unlock the true power of your team, there’s nothing more important.
RevenueGetter is the practical, no-fluff guide to building and coaching sales teams that win.
Written for busy sales managers by veteran sales trainer and leadership coach Ryan Taft, this book shows you how to create a practical system for developing your people—not just running reports or crossing your fingers.
Inside, you’ll learn the 4E Coaching Method, a repeatable framework for identifying the right skills to coach, modeling better behaviors, leading coaching sessions that stick, and tracking real improvement over time. RevenueGetter also reveals:
» The 6 manager identities (and how 5 of them sabotage your success)
» How to uncover the hidden insights into your salespeople that tell you exactly what—and who—to coach
» How to master the microskills that actually move the sales needle
» Tools, assessments, and exercises you can start using today
Whether you lead a seasoned team or a group of new salespeople, RevenueGetter gives you what you need to turn potential into performance—and salespeople into sales pros.
If you’re ready to start coaching your team to consistent revenue growth, this is your blueprint.
Ryan Taft is a speaker, author, and performance coach who helps leaders build sales teams that win. With more than twenty-five years of experience in sales, leadership, and coaching, Ryan has trained and coached thousands of professionals. His work focuses on real-world strategies that drive performance—not just in sales results, but in leadership, coaching, and team development.
Ryan’s career path includes success as a top-producing salesperson, national sales trainer, and senior consultant. In 2024, he founded Impact Eighty-Eight, a performance improvement company that partners with organizations to elevate sales, coaching, leadership, and execution.
Ryan is also a Certified Speaking Professional (CSP) through the National Speakers Association (NSA), a designation held by fewer than 800 speakers worldwide, and a frequent contributor to podcasts, articles, and industry publications on the topics of sales, leadership, and performance improvement.
He is also the author of The Sales Cure and StoryGetter and coauthor of Buying the Experience and Tougher Market New Home Sales.
When he’s not speaking or coaching, Ryan lives in Gilbert, Arizona, with his wife, Melissa, and their three dogs—Odie, Ava, and Chadwick.
