Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New ?Pull? Game
Language: English
Published by Palgrave Macmillan, 2006
- Hardcover
- New
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
AbeBooks seller since April 17, 2008
Condition: New
US$ 78.81
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Seller Inventory # Q-0230507549
- Title
- Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New ?Pull? Game
- Author
- Sinha, I.; Foscht, T.
- Publisher
- Palgrave Macmillan
- Publication year
- 2006
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0230507549
- ISBN 13
- 9780230507548
- Item weight
- 17 ounces
- Dimensions
- 9x6x0
"Synopsis" may belong to another edition of this title.
About the Author
THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department and also as a referee for the Austrian Court. He has authored several management articles, monographs, and books on customer loyalty and marketing strategy.
"About the title" may belong to another edition of this title.
BennettBooksLtd
Los Angeles, CA, U.S.A.
AbeBooks seller since April 17, 2008
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BennettBooksLtd
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