Reverse Psychology Marketing : The Death of Traditional Marketing and the Rise of the New Pull Game
Sinha, Indrajit, Foscht, Thomas
Language: English
Published by Palgrave Macmillan Limited, 2006
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
US$ 6.63
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP89569444
- Title
- Reverse Psychology Marketing : The Death of Traditional Marketing and the Rise of the New Pull Game
- Author
- Sinha, Indrajit, Foscht, Thomas
- Publisher
- Palgrave Macmillan Limited
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0230507549
- ISBN 13
- 9780230507548
- Item weight
- 0.944 pounds
- Dimensions
- N/A
"Synopsis" may belong to another edition of this title.
About the Author
THOMAS FOSCHT is Associate Professor of Marketing in the Department of Marketing and Retailing at the University of Graz, Austria. He currently serves as the Vice Chairman of the department and also as a referee for the Austrian Court. He has authored several management articles, monographs, and books on customer loyalty and marketing strategy.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
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