Revolutionizing Business Operations: How to Build Dynamic Processes for Enduring Competitive Advantage

Don’t risk the dire consequences of your work processes becoming obsolete—discover a powerful model for constant, ongoing, enterprise-wide process evolution and optimization.

If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources, etc.—you won’t succeed. Product innovation is seen as flashier and so gets far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.

The problem is most attempts to improve business operations are reactive, sporadic, and siloed. Tony Saldanha and Filippo Passerini’s Dynamic Process Transformation model provides a living model for constant, ongoing process evolution and optimization.

The authors focus on maximizing three drivers of change. First, “open market rules”—each business process must be run as a separate business, instead of via monolithic mandates coming down from on high. Second, there must be “unified accountability”— outcomes must be clear and consistent across the company, instead of being siloed within departments. And third, there needs to be a “dynamic operating engine,” a methodology to convert the constantly changing business process goals into tactical day-to-day employee actions.

With numerous examples from leading companies, this book shows how to proactively keep business processes across the company from becoming obsolete and take advantage of a neglected key to success.

Tony Saldanha is cofounder and CEO of Inixia, an organization dedicated to professionalizing and transforming business services. During a 27-year career at Procter & Gamble, Tony ran IT and GBS (Global Business Services) in every region of the world, helping create a multi-billion dollar best-in-class operation. He was named to Computerworld’s Premier 100 IT Professionals list in 2013. He is a sought-after thought leader and speaker on GBS and IT. His other activities include angel investing, advising non-profits and venture capitalists and start-up companies, and starting up technology companies of his own.

Filippo Passerini is cofounder and President of Inixia. He started and led one of the world’s first shared service organizations at Procter & Gamble. He has served as an advisor, board member, and operating executive at several companies, including The Carlyle Group, Mars Company, United Rentals, McKinsey & Company, and the Estée Lauder Company. He also has served as adjunct professor at the University of Toronto’s Rotman School of Management, is a visiting Professor for the Politecnico di Milano School of Management, and a Professor in Residence at Columbia University. He is a member of the CIO Hall of Fame.