Revolutionizing Consumer Experience With Digital Twins and the Metaverse (Hardcover)

Using digital twins and the metaverse to improve consumer experiences shifts how people engage with products and brands. By combining real-world data with virtual environments, organizations can create personalized experiences that evolve in real time. Digital twins enable businesses to optimize every aspect of the customer journey, while the metaverse provides an interactive space where those experiences come to life. Together, these technologies redefine expectations, empowering consumers with unprecedented control. Further research may reveal new avenues to integrate virtual technologies in marketing and consumer science business applications. Revolutionizing Consumer Experience With Digital Twins and the Metaverse explores the intersection between metaverse technology and consumer engagement, and how they reshape business models. This book examines the connection between theoretical advancements and real-world technology policies. Covering topics such as metaverse, consumer engagement, and digital twin technology, this book is an excellent resource for academicians, researchers, business owners, marketers, and policymakers.

Brij B. Gupta received the PhD degree from Indian Institute of Technology (IIT) Roorkee, India (One of the oldest technical institutes in Asia). In more than 19 years of his professional experience, he published over 500 papers in journals/conferences including 40 books and 10 Patents with over 30000 citations. He has received numerous national and international awards including 2022 Best researcher award from Asia University, Taiwan (2022), Canadian Commonwealth Scholarship (2009), Govt. of Canada, Visvesvaraya Faculty Research Fellowship Award (2017), MeitY, Govt of India, IEEE GCCE outstanding and WIE best paper awards and Best Faculty Award (2018 & 2019), NIT KKR, India respectively. Prof Gupta is also serving as Distinguished Research Scientist with LoginRadius Inc., USA which is one of leading cybersecurity companies in the world, especially in the field of customer identity and access management (CIAM). He has been recognized as a Clarivate Web of Science Highly Cited Researcher in Computer Science (top 0.1% researchers globally) consecutively in 2022 and 2023 and has been included in Stanford University's ranking of the world's top 2% scientists consecutively in 2020, 2021, 2022, and 2023. He is also a visiting/adjunct professor with several universities (i.e. Temple University, Macquarie University, Yamaguchi University, University of Murcia, Deakin University, Staffordshire University, Swinburne University of Technology, etc) worldwide. He is also an IEEE Senior Member (2017) and also selected as 2021 Distinguished Lecturer in IEEE CTSoc. Dr Gupta is also serving as Member-in-Large, Board of Governors, IEEE Consumer Technology Society (2022-2024). Prof. Gupta is also leading IJSWIS, IJSSCI and IJCAC, IGI Global, as Editor-in-Chief. Moreover, he is also serving as lead-editor of Book Series with CRC, World Scientific and IET press. He also served as TPC members and organized/special session chairs in ICCE 2021, GCCE 2014-2021 and TPC Chair in 2018 INFOCOM: CCSNA Workshop, Publicity Co-chair in 2020 ICCCN, etc. Dr Gupta is also serving/served as Associate/Guest Editor of IEEE TII, IEEE TITS, IoT, IEEE Big Data, ASOC, FGCS, etc. At present, Prof. Gupta is working as Director, International Center for AI and Cyber Security Research and Innovations, and Distinguished Professor with the Department of Computer Science and Information Engineering (CSIE), Asia University, Taiwan. His research interests include cyber security, cloud computing, artificial intelligence, intrusion detection, blockchain technologies, cyber physical systems, social media and networking.