Make revenue your organizational priority

Books claiming to be the definitive guide to revenue operations are ignoring a key issue: companies aren’t really organized around revenue growth.

In The RevOps Advantage: How to Maximize Your Revenue Teams’ Potential, Amy Osmond Cook, PhD, Ryan Westwood, and Bala Balabaskaran—three of technology's most accomplished go-to-market executives—share their groundbreaking approach to architecting teams with revenue growth at the core. Drawing from decades of leadership experience at top companies like Salesforce and Microsoft, as well as their own entrepreneurial successes, the authors explain how to organizationally prioritize revenue, make it a center of excellence in an organization, and execute for exponential growth.

Based on extensive primary research, interviews with RevOps leaders at world-class organizations like Atlassian, LinkedIn, and Sprout Social, and proven frameworks from their past successes, The RevOps Advantage provides:

A Clear Blueprint for RevOps Success: Learn how to break down silos and build a unified revenue engine that delivers sustainable growth.
Actionable Insights and Strategies: Master the art of aligning people, processes, and technology for maximum efficiency and impact.
A Strategic Advantage: Understand how a well-architected RevOps function transforms your organization into a hypergrowth powerhouse—even in uncertain economic climates.

With practical advice on everything from big-picture revenue planning to maintaining data hygiene and creating a feedback loop for continuous improvement, this book equips executives, founders, and RevOps professionals with the tools they need to lead their teams to unprecedented success.

For revenue leaders and C-suite readers, The RevOps Advantage is a map to scalable growth through better strategy, org design, people strategy, and technology adoption. For Go-to-Market professionals, it’s a data-driven playbook for better results and realizing ambition. It’s a must-read guide for anyone looking to create a scalable revenue engine and achieve hypergrowth.

About the Author

Amy Osmond Cook is the CMO of Fullcast. Cook led three companies as CMO from Series A through acquisition and spent decades as the head of marketing for large enterprises.

Ryan Westwood is the CEO of Fullcast. Ryan Westwood is an accomplished entrepreneur, educator, mentor, and community leader and philanthropist. An Inc. 500 CEO, Mr. Westwood successfully exited two start-up companies before age 30 and does angel investment work through JW Capital. Mr. Westwood is an inspirational speaker and prolific author whose work has been featured in Forbes, the Wall Street Journal, and other national business publications.

Bala Balabaskaran is the CTO of Fullcast. He was the head of RevOps for Salesforce before founding his own RevOps technology platform.

"About this title" may belong to another edition of this title.

Store Description

ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.

Visit Seller's Storefront

Seller's business information

Thrift Books Global LLC
18300 Cascade Ave S, Seattle, WA, 98188, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee each book that we send you. If you have any problems, please contact
our dedicated customer service department. They will do everything possible to
ensure you are happy with your order.

Shipping Terms

All domestic Standard shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.

2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.

International shipments are tendered to the local postal service in the destination country for final delivery – We do not use courier services for international deliveries.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 8 business days	4 to 8 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.