The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.

"About this title" may belong to another edition of this title.

Store Description

Expect Exemplary Service With Our ?Customer-First Philosophy? OUR STAFF IS CONTINUOUSLY GLOVED & MASKED WHEN PACKING YOUR BOOK ORDER. *** ALL OF OUR BOOKS ARE IN STOCK & AVAILABLE FOR IMMEDIATE SHIPMENT. *** SPECIALTY: ART BOOKS *** We offer one of the world?s largest selections of rare and in stock art and design books including artists and subjects from all periods and all regions comprising all related fields: Art, Architecture, Photography, Monographs, Limited Editions, Catalogues Raisonn�s, art history survey texts and scarce auction and exhibition catalogues from galleries and museums and publishers worldwide. *** BOOKS FROM ALL FIELDS: We offer a broad range of publications including scholarly reference works and textbooks in all areas of medicine (including the history of medicine) ranging from psychiatry, genetics, neurology, dermatology, OBG, surgery, psychology; as well as publications in all areas of the sciences and humanities and the arts, such as: philosophy, history, economics, politics, physics, chemistry, computers, biology and medicine, along with music, literature, and painting. *** COLLECTIONS IN ALL AREAS OF THE ARTS: We welcome inquiries about our vast collections under Amazon headings including: paintings, watercolors,drawings, etchings, lithographs, autographs, letters, rare documents and artist albums. *** INQUIRIES WELCOME SHIPPING UPGRADE: DOMESTIC USA FREE COURIER SERVICE: FedEx / Courier Free Upgrade for customers in the US where applicable.*** EUROZONE & OTHER CUSTOMERS OUTSIDE THE US: Free or Discounted FedEx or USPS Priority Shipping Upgrade available for shipments to customers outside the US. Please inquire for details on this offer. Customer responible for all VAT

Visit Seller's Storefront

Seller's business information

Bernard W. Schlesinger Foundation, Incorporated
278 Route 52, Liberty, NY, 12754, U.S.A.

Sale & Shipping Terms

Terms of Sale

Expect Exemplary Service With Our ?Customer-First Philosophy?

ALL OF OUR BOOKS ARE IN STOCK & AVAILABLE FOR IMMEDIATE SHIPMENT. ***

SPECIALTY: ART BOOKS *** We offer one of the world?s largest selections of rare and in stock art and design books including artists and subjects from all periods and all regions comprising all related fields: Art, Architecture, Photography, Monographs, Limited Editions, Catalogues Raisonn�s, art history survey texts and scarce auction and exhibition catalogues from ...

More Information

Shipping Terms

SHIPPING UPGRADE:

DOMESTIC USA FREE COURIER SERVICE: FedEx / Courier Free Upgrade for customers in the US where applicable.***

EUROZONE & OTHER CUSTOMERS OUTSIDE THE US: Free or Discounted FedEx or USPS Priority Shipping Upgrade available for shipments to customers outside the US. Please inquire for details on this offer. Customer responible for all VAT.

With our exemplary service and “Customer First” Philosophy, we guarantee careful and personalized attention to every detail: from order fulfillment to extremely careful and protective packaging; we offer an upgrade to courier shipping and insurance with signed-for delivery (see details below). Our search capabilities are unrivaled permitting us to make the claim that we can provide virtually any publications our customers require.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 3.00	US$ 5.50

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.