Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)
Language: English
Published by Routledge, 2009
- Hardcover
- New

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In English.
Seller Inventory # ria9780805864236_new
- Title
- Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series)
- Publisher
- Routledge
- Publication year
- 2009
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0805864237
- ISBN 13
- 9780805864236
- Edition
- 2nd Edition
- Item weight
- 794 grams
- Series
- Book 45 of 231: Routledge Communication
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
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Ria Christie Collections
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