From the moment we begin to understand the meanings of words and symbols, we have used rhetoric. It is how we determine perceptions of who we are, those around us, and the social structure in which we operate. Rhetorical Theory, Second Edition introduces a broad selection of classical and contemporary theoretical approaches to understanding and using rhetoric. Historical context reveals why rhetorical theories were created, while present-day examples demonstrate how they relate to the world in which we live.

Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of theory to practice, and Internet exercises. The Second Edition expands coverage on mediated rhetoric, feminist rhetoric, alternative rhetorical theories including Afrocentricity and intersectionality, cultural and critical rhetoric, and postmodern implications of rhetoric.

Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly.

Also by Timothy Borchers and available from Waveland Press: Persuasion in the Media Age, 3/E (ISBN 9781577668268).

Review

"An excellent textbook! Makes complex and sophisticated rhetorical theory accessible and exciting for undergraduate students. Highly recommended!" --Mark Bernard, Siena Heights University

"Clear, concise, and up to date, the Second Edition is an ideal introductory text for students of rhetoric, for writing-tutor training, or for advanced composition students." --Brian Johnson, University of Oklahoma

"Comprehensive and written in a style conducive to student learning." --Rich Rice, Texas Tech University

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