Do It Right: A CEO's Guide to Web Strategy
Language: English
Published by Aloha Publishing, 2011
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Very good
US$ 9.98
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G161206020XI4N00
- Title
- Do It Right: A CEO's Guide to Web Strategy
- Author
- Corey A. Smith
- Publisher
- Aloha Publishing
- Publication year
- 2011
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 161206020X
- ISBN 13
- 9781612060200
- Illustrator
- Don Elliott
- Item weight
- 0.4 pounds
Do It Right: A CEO's Guide to Web Strategy is the quintessential guide for modern CEOs and web marketing managers to drive web strategy, develop proper content, select the right tools, and measure results. Beyond that, Do It Right will help you create an effective BS Meter for delegating the tactical side of web marketing and holding your team accountable for your brand's Web presence.
Do It Right gives you a Foundational Approach to web marketing, starting with your web presence and fulfilled through SEO, online traffic generation, and conversion rate optimization.
Do It Right is chock-full useful tips, web strategy fundamentals, rules for strategic thinking, and amusing stories from a fellow CEO who build a Web marketing firm from the ground up. Corey Smith's irreverent but practical approach will make you laugh, give you ammo to ask the right questions, and ultimately ensure that your Web strategy doesn't get you fired.
"Synopsis" may belong to another edition of this title.
About the Author
He has always had a passion for business, marketing and technology and his background in strategic marketing consulting is a key competency he brings to his clients. His 15+ years of business, marketing, and technology experience help to define his strategic approach to business.
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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