An effective web strategy is not the responsibility of your marketing department, your propeller heads in IT, nor your ad agency. It is your responsibility.

Do It Right: A CEO's Guide to Web Strategy is the quintessential guide for modern CEOs and web marketing managers to drive web strategy, develop proper content, select the right tools, and measure results. Beyond that, Do It Right will help you create an effective BS Meter for delegating the tactical side of web marketing and holding your team accountable for your brand's Web presence.

Do It Right gives you a Foundational Approach to web marketing, starting with your web presence and fulfilled through SEO, online traffic generation, and conversion rate optimization.

Do It Right is chock-full useful tips, web strategy fundamentals, rules for strategic thinking, and amusing stories from a fellow CEO who build a Web marketing firm from the ground up. Corey Smith's irreverent but practical approach will make you laugh, give you ammo to ask the right questions, and ultimately ensure that your Web strategy doesn't get you fired.

About the Author

Corey Smith founded Tribute Media, a Boise, Idaho-based web consulting firm, in 2007 and serves as President/CEO. He also is the Chief Web Architect for Dealer Marketing Systems. He has a BS in Information Technology and an MBA from the University of Phoenix.

He has always had a passion for business, marketing and technology and his background in strategic marketing consulting is a key competency he brings to his clients. His 15+ years of business, marketing, and technology experience help to define his strategic approach to business.

"About this title" may belong to another edition of this title.

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