Right House, Right Place, Right Time: Home Community & Lifestyle Preferences of Boomers & Seniors

Right House, Right Place, Right Time: Community and Lifestyle Preferences of the 45+ Housing Market will help you determine the right designs, home features, and amenities to attract the boomer buyers in your market. Discover preferences for location, home site, and community type; community amenities that will help sell your homes; and how to meet or exceed 45+ consumer expectations.
 With keen insight honed by more than 20 years of experience studying home buyer decisions and preferences, Margaret A. Wylde reveals precisely what the 45+ buyer wants. This thorough analysis of her latest survey findings clearly defines and explains the purchasing and lifestyle preferences these buyers and details how builders and developers can position themselves to meet the needs of this growing market segment.  

Margaret A. Wylde, Ph.D., is President and CEO of ProMatura Group, LLC., a research company founded by Wylde in 1984 that provides research and consulting to businesses serving the mature market. In addition to strategic planning, feasibility, and consumer research studies for seniors housing developers, ProMatura has completed several major national research projects sponsored by the National Investment Center for the Senior Housing and Care Industries (NIC), the NAHB Seniors Housing Council (SHC), the Assisted Living Federation of American (ALFA), AARP, and other national organizations. Wylde is the past-president of the National Association for Senior Living Industry Executives, on the Boards of Directors of the American Society on Aging and the LifeSpec Cabinet Systems, Inc., a member of the Research Action Team of the International Assisted Living Foundation, and Co-Chair of the Research Committee for the NAHB Seniors Housing Council and has written hundreds of articles and three books, including Building for a Lifetime, published by the Taunton Press.