Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success

Michael Gershma,

ISBN 10: 1852511605 / ISBN 13: 9781852511609

Published by Management Books 2000 Ltd, 1991

About this Item

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Seller Inventory # ABNR-124777

Bibliographic Details

• Title: Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success
• Publisher: Management Books 2000 Ltd
• Publication Date: 1991
• Language: English
• ISBN 10: 1852511605
• ISBN 13: 9781852511609
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O

From Library Journal

Anyone interested in marketing new or old products will gain insight from some, if not all, of Gershman's case-study examples of marketing failures-turned-successes. Almost 50 famous products, including Jello, Post-it Notes, and Timex watches, were abject failures when first introduced, but after "remarketing" they all went on to become very big. It is estimated that 93 out of 100 new food products fail. Does the ingenuity, enthusiasm, and determination of their creators make the difference? Each of the 12 chapters highlights a valuable marketing lesson, such as "Don't Quit," "Don't Price It Wrong," and "Don't Skimp on Promotion." Don't miss these fascinating believe-it-or-not business anecdotes. For public library business collections.
- Susan Awe, Natrona County P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.