Getting it Right the Second Time This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Bibliographic Details

Title: Getting it Right the Second Time
Publisher: -
Publication Date: 1991
Language: English
ISBN 10: 1852511605
ISBN 13: 9781852511609
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O

From Library Journal

Anyone interested in marketing new or old products will gain insight from some, if not all, of Gershman's case-study examples of marketing failures-turned-successes. Almost 50 famous products, including Jello, Post-it Notes, and Timex watches, were abject failures when first introduced, but after "remarketing" they all went on to become very big. It is estimated that 93 out of 100 new food products fail. Does the ingenuity, enthusiasm, and determination of their creators make the difference? Each of the 12 chapters highlights a valuable marketing lesson, such as "Don't Quit," "Don't Price It Wrong," and "Don't Skimp on Promotion." Don't miss these fascinating believe-it-or-not business anecdotes. For public library business collections.
- Susan Awe, Natrona County P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.

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