The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption

This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe.

The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption examines the business phenomenon of the sharing economy, giving readers a thorough analysis of this up-and-coming sector. The book presents a detailed historical perspective of sharing and cooperatives, followed by a discussion of societal factors―predominantly technology―that have facilitated the fast growth of collaborative consumption businesses. Additional chapters offer progressive perspectives on how companies can further commercialize sharing.

Written for undergraduate and graduate students studying the collaborative market and for those with entrepreneurial aspirations, this book provides important insight about technology facilities sharing, peer-to-peer lending, grassroots social entrepreneurial efforts, the economics of the sharing economy, legal and public policy issues, and more.

Pia A. Albinsson, PhD, is associate professor of marketing and currently holds the John W. Guffey Jr. Professorship in the Walker College of Business at Appalachian State University.

B. Yasanthi Perera, PhD, is assistant professor of business ethics at Brock University. Her research focuses on social responsibility.