The Rise of Spanish-Language Filmmaking: Out from Hollywood\ s Shadow, 1929-1939

Lisa Jarvinen

ISBN 10: 0813552850 / ISBN 13: 9780813552859

Published by RUTGERS UNIV PR, 2012

About this Item

&Uumlber den AutorJarvinen, LisaInhaltsverzeichnisAcknowledgmentsNote to the ReaderIntroduction1. First Responses to the Challenge of Sound, 1929-19302. Hollywood s Spanish Versi.

Seller Inventory # 595042637

Bibliographic Details

• Title: The Rise of Spanish-Language Filmmaking: Out from Hollywood\ s Shadow, 1929-1939
• Publisher: RUTGERS UNIV PR
• Publication Date: 2012
• Language: English
• ISBN 10: 0813552850
• ISBN 13: 9780813552859
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Silent film was universally understood and could be exported anywhere. But when “talkies” arrived, the industry began experimenting with dubbing, subtitling, and dual track productions in more than one language. Where language fractured the European film market, for Spanish-speaking countries and communities, it created new opportunities. In The Rise of Spanish-Language Filmmaking, Lisa Jarvinen focuses specifically on how Hollywood lost ground in the lucrative international Spanish-speaking audience between 1929 and 1939.

Hollywood studios initially trained cadres of Spanish-speaking film professionals, created networks among them, and demonstrated the viability of a broadly conceived, transnational, Spanish-speaking film market in an attempt to forestall the competition from other national film industries. By the late 1930s, these efforts led to unintended consequences and helped to foster the growth of remarkably robust film industries in Mexico, Spain, and Argentina. Using studio records, Jarvinen examines the lasting effects of the transition to sound on both Hollywood practices and cultural politics in the Spanish-speaking world. She shows through case studies based on archival research in the United States, Spain, and Mexico how language, as a key marker of cultural identity, led to new expectations from audiences and new possibilities for film producers.

About the Author

LISA JARVINEN is an assistant professor of history at La Salle University. She has published essays in The Wiley-Blackwell History of American Film and in Cinema and the Swastika: The International Expansion of Third Reich Cinema (1933–1945).