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Bibliographic Details

Title: Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble: Lessons from 165 Years of Brand Building at Procter and Gamble
Publisher: Harvard Business Review Press 01/07/2004
Publication Date: 2004
Language: English
ISBN 10: 1591391474
ISBN 13: 9781591391470
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

About the Author

Davis Dyer is a Founding Partner, and Frederick Dalzell is a Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant Professor of History at Vanderbilt University.

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