Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Dyer, Davis; Dalzell, Frederick; Olegario, Rowena
ISBN 10: 1591391474 ISBN 13: 9781591391470
Published by Harvard Business Review Press, 2004
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591391474I4N00
Synopsis:
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
About the Author: Davis Dyer is a Founding Partner, and Frederick Dalzell is a Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant Professor of History at Vanderbilt University.
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Bibliographic Details
Title: Rising Tide: Lessons from 165 Years of Brand...
Publisher: Harvard Business Review Press
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket