Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Dyer, Davis; Dalzell, Frederick; Olegario, Rowena
ISBN 10: 1591391474 ISBN 13: 9781591391470
Published by Harvard Business Review Press, 2004
Used
Hardcover
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ThriftBooks-Dallas, Dallas, TX, U.S.A.
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About this Item
Description:
Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591391474I4N01
Synopsis:
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
About the Author: Davis Dyer is a Founding Partner, and Frederick Dalzell is a Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant Professor of History at Vanderbilt University.
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Bibliographic Details
Title: Rising Tide: Lessons from 165 Years of Brand...
Publisher: Harvard Business Review Press
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: MERS Goodwill-Kansas City, Blue Springs, MO, U.S.A.
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Condition: good. The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections. Seller Inventory # WMEKV.1591391474.G
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0003371380
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0003501556
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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hardcover. Condition: Good. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Seller Inventory # 5FS0000019F6
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: HPB Inc., Dallas, TX, U.S.A.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_464660019
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_455549719
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_436502614
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
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Hardcover. Condition: Very Good. Seller Inventory # 210924052
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00094221082