Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. This item is unavailable.
Dyer, Davis; Dalzell, Frederick; Olegario, Rowena
108 ratings by Goodreads
Language: English
Published by Harvard Business Review Press, 2004
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
5-star seller
AbeBooks seller since July 2, 2009
Unavailable
Hardcover
Condition: Used - Very good
US$ 6.39
Item description from seller
Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1591391474I4N01
- Title
- Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
- Author
- Dyer, Davis; Dalzell, Frederick; Olegario, Rowena
- Publisher
- Harvard Business Review Press
- Publication year
- 2004
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591391474
- ISBN 13
- 9781591391470
- Item weight
- 2.08 pounds
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
"Synopsis" may belong to another edition of this title.
About the Author
Davis Dyer is a Founding Partner, and Frederick Dalzell is a Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant Professor of History at Vanderbilt University.
"About the title" may belong to another edition of this title.
Search results for Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
There are 34 more copies of this bookView all results