Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Dyer, Davis,Dalzell, Frederick,Olegario, Rowena
ISBN 10: 1591391474 ISBN 13: 9781591391470
Published by Harvard Business Review Press, 2004
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Synopsis:
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
About the Author: Davis Dyer is a Founding Partner, and Frederick Dalzell is a Partner, in the Winthrop Group, Inc. Rowena Olegario is Assistant Professor of History at Vanderbilt University.
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Bibliographic Details
Title: Rising Tide: Lessons from 165 Years of Brand...
Publisher: Harvard Business Review Press
Publication Date: 2004
Binding: hardcover
Condition: Very Good
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0003371380
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
Seller: HPB Inc., Dallas, TX, U.S.A.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_463837502
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Published by
Harvard Business Review Press, 2004
ISBN 10: 1591391474
ISBN 13: 9781591391470
Used
Hardcover
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