Risk Communication : A Mental Models Approach

M. Granger Morgan

ISBN 10: 0521802237 / ISBN 13: 9780521802239

Published by Cambridge University Press, 2001

About this Item

Druck auf Anfrage Neuware - Printed after ordering - People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.

Seller Inventory # 9780521802239

Bibliographic Details

• Title: Risk Communication : A Mental Models Approach
• Publisher: Cambridge University Press
• Publication Date: 2001
• Language: English
• ISBN 10: 0521802237
• ISBN 13: 9780521802239
• Binding: Buch
• Condition: Neu
• Dimensions: 235W x 157H x 24D millimeters 235 millimeters width by 157 millimeters height by 24 millimeters depth
• Weight: 680 grams

About this title

Synopsis

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

Book Description

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, and examples are included from a variety of disciplines.