Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)

Regester, Michael; Larkin, Judy

ISBN 10: 0749451076 / ISBN 13: 9780749451073

Published by Kogan Page (edition 4th), 2008

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0749451076-7-1

Bibliographic Details

• Title: Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
• Publisher: Kogan Page (edition 4th)
• Publication Date: 2008
• Language: English
• ISBN 10: 0749451076
• ISBN 13: 9780749451073
• Binding: Paperback
• Edition: 4th.
• Condition: Fair

About this title

Synopsis

This fourth edition defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. Featuring new case studies, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

About the Author

Michael Regester and Judy Larkin draw on 30 years of experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy Regester Larkin.