Risk Issues and Crisis Management in Public Relations

Judy Larkin, Michael Regester

ISBN 10: 0749451076 / ISBN 13: 9780749451073

Published by Kogan Page Ltd, GB, 2008

About this Item

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Seller Inventory # LU-9780749451073

Bibliographic Details

• Title: Risk Issues and Crisis Management in Public Relations
• Publisher: Kogan Page Ltd, GB
• Publication Date: 2008
• Language: English
• ISBN 10: 0749451076
• ISBN 13: 9780749451073
• Binding: Paperback
• Edition: 4th Edition
• Condition: New
• Weight: 410 grams

About this title

Synopsis

This fourth edition defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. Featuring new case studies, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

About the Author

Michael Regester and Judy Larkin draw on 30 years of experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy Regester Larkin.