The Risk Paradox: Life Lessons from 102 Amazing Risk-Takers

From two risk researchers comes a groundbreaking study that sheds light on the advantages of embracing uncertainty.

“Combines vivid storytelling with an experiential framework for risk-taking.” — James Ellis, Retired Dean of University of Southern California Marshall School of Business

“Dives deep into the heart and soul of the risk-taker.” — Zoe Littlepage, Founder of Athea Trial Lawyers, Six-time World Travel Champion

Why do some people embrace risk while others avoid it at all costs? How do you know when to take a chance or when to walk away? And what happens after a risk crashes miserably, pays off handsomely, or lands in the muddy middle of life?

The Risk Paradox examines the stories of over one hundred notable risk-takers, in business and life. This unprecedented study provides fascinating, intimate views on risk and its meaning―before, during, and after the plunge. The authors’ research reveals lessons and secrets of those who embrace risk as a part of life, taking us to the heart of the Risk Paradox itself: taking a risk is the least risky thing you can do to live a fulfilling life.

Alan Ying dropped out of the cardiothoracic surgery residency program at Duke University to start a software company when he was twenty-eight years old. Since selling that business, he’s enjoyed leading, investing in, and serving on the boards of start-ups to public companies. Alan grew up in Ohio and now lives in Texas. He is married to Anita and is father to Sydney, Emory, and Cooper.

Doug Schneider spent over twenty-five years in high-tech firms, many of them leading and working in healthcare information technology firms that drove industry expansion. He’s had a lifelong focus on innovation and risk-taking. Doug is also the author of the running memoir Ten Marathons: Searching for the Soft Ground in a Hard World. He splits his time between Cincinnati, Ohio, and Hilton Head, South Carolina, with his wife, Elaine. Doug’s writing on life, work, and running can be found at www.dougschneider.net.