Risk to Succeed: Essential Lessons for Discovering Your Unique Talents and Finding Success

A NEW BUSINESS PARABLE FOR OUR TIMES

According to the laws of the jungle, a baby elephant can survive only if it stands on its own in the first few hours after being born.

These laws also apply to your own survival--and ultimate success--in the business world today.

From Ricky Cohen, educator, entrepreneur, and renowned CEO of The Conway Organization, comes an inspiring new business parable for our unprecedented times. It is the story of a young elephant named Bella who is not content to move with the herd. She longs to venture out on her own. Searching. Exploring. Making her way in the world. Soon she forms an unlikely friendship with a colorful butterfly named Cee, who teaches Bella the importance of taking risks and other essential lessons--timeless "laws of the jungle" that you can apply to every aspect of your life:

"Life begins with courage."
"Smart is the new rich."
"Stumbling is a gift."
"What you seek lies within you."
"Believe in life: Always."

and much more…

Whether you're an entrepreneur with a dream, a manager on the rise, or a leader with a vision, this charming and insightful parable will guide you on your way through life’s greatest journey. This is the way to Risk to Succeed.

Includes a self-revealing Mirror Test, morning writing exercises, and the 4 Questions to Jungle Life.

Praise for Risk to Succeed

"I read it in one sitting and couldn't put it down! There's not a person out there in any walk of life who won’t benefit from the message of Risk to Succeed. Truly an owner's manual for life!" -- Judi Franco, host of The Dennis and Judi Show, NJ 101.5 FM

"Yes, you can have it all. This book gives you a path to achieving it all. No excuses are acceptable. Get out and reach for the stars and fly." -- Joseph Shamie, CEO and President, Delta Children's Products

"[Ricky Cohen] challenges many of our excuses for not achieving our own personal greatness in a playful yet thought-provoking way. . . . A fun read to put you on the road to achieving all you can in life." -- Jesse Sutton, CEO, Majesco Entertainment

"Ricky Cohen adeptly captures the essence of what it takes to be a success in the business world and seamlessly transfers it to the reader. . . . A must for all prospective entrepreneurs." -- Stanley S. Schrem, M.D., F.A.C.C., Assistant Clinical Professor, The NYU-Langone Medical Center, and Vice President of The New York Medical Associates P.C.

"[A] fantastic blueprint for success in all the dimensions of one's life." -- Abe D. Tawil, Professor at CUNY Baruch College, MBA, MA, MD, JD

Ricky Cohen is a successful businessman, entrepreneur and educator. After graduating Cum Laude from New York University, Cohen quickly assumed the leadership role in what was then a small family business. By successfully combining the tools learned in the classroom, wisdom dating back thousands of years, and a strong penchant for risk taking, Cohen grew Conway Stores fortyfold in sales and profits in less than a decade.
Cohen is a dynamic and exciting speaker and motivator. Over the last three decades, Cohen has educated thousands of men and women - empowering the will, inspiring the mind, and providing the skills needed for individual and career success. The "Risk to Succeed" workshop has been implemented by entities ranging from community organizations to industry leaders, like Chase Bank and the United States Navy.
 
Cohen is currently Chairman and CEO of The Conway Organization and serves in a leadership role on several community and educational not for profit organizations. Cohen lives in Brooklyn, New York with his wife Jamie and their children.