Rivalry in Sport : Understanding Fan Behavior and Organizations

Language: English

Published by Springer, 2020

3030474542 / 9783030474546

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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Druck auf Anfrage Neuware - Printed after ordering - This bookfocuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales thatspecifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.

Seller Inventory # 9783030474546

Title
Rivalry in Sport : Understanding Fan Behavior and Organizations
Author
Cody T. Havard
Publisher
Springer
Publication year
2020
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3030474542
ISBN 13
9783030474546
Item weight
269 grams
Dimensions
216x153x13 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574