Roadmap for China New Retail: KOL, eCommerce, Concept Application, Case Studies

Within two decades, new tech giant from china has sprung up from nowhere to dominate the lives of 1.4 billion people in China and beyond. With the introduction of smart devices, digital payments, e-commerce and the need to modernize physical stores led to a complete reimagining thousands of years buying and selling and commerce used to be.
Whereas before, tech companies in China would follow the west, now it is leading the world with complete integration of online, offline, technology and entertainment that has now changed the rules of commerce forever. Bringing unbelievable convenience to the millions and millions of consumer, and yet at the same time, changes the rules of the game for businesses. Traditional business can no longer rely on the old ways of doing business but must join the digital transformation or be distrupted and extinct from competition.

Thanks to the knowledge of Dr. Kenny Siu and Kevin Shee, along with help from Mr. Alfred Law and Mr. Aaron Pang, we bring to you a no nonsense guide to the New Retail landscape of China. For entrepreneurs who want to enter the China market, to traditional big companies who need to transform their business to compete in China. This book will surely help you make a successful transition.