Synopsis
As the pace of business competition accelerates, seat-of-the-pants management becomes ever more dangerous. In order to survive, entrepreneurs operating their ventures in uncertain environments need a focused "path to profitability."
Roadmap to Entrepreneurial Success provides the necessary tools for both the new and experienced entrepreneur to stay on course and succeed. This essential business resource debunks dated concepts and offers a step-by-step program for:
* identifying value drivers in your business, and communicating those drivers to your venture team and potential investors * understanding the business planning and business modeling process * leveraging the six competitive advantages and five market entry strategies that successful entrepreneurs use most often * gaining immediate "sales traction" in a fast-changing marketplace * growing around the "growth wall" that stops many companies cold * getting on the radar of potential acquirers if you choose to sell your business
Filled with key steps and strategies, it's a start-to-finish guide to maximizing growth.
About the Author
ABOUT THE AUTHOR Robert W. Price enjoys world renown as an expert in the field of entrepreneurial capitalism. He is a strategist, thought leader, public speaker, teacher, and prolific author. He has guided more than 60,000 entrepreneurs through his books, his business planning software, classroom and online educational services, and professional advisory services. As a life-long serial entrepreneur and supporter of entrepreneurship, the Ernst & Young Entrepreneur of the Year (EOY) Program honored him as a semifinalist in 1999. In his role as a Senior Research Fellow at the Global Entrepreneurship Institute, a nonprofit organization that specializes in educating entrepreneurs who lead ventures with high growth potential, he has written or edited more than a dozen books. His entrepreneurship books are required reading at leading universities around the world such as Harvard, Stanford, UCLA, USC, Wharton, CSUF, and NYU. As a consultant, Robert currently advises emerging growth companies on strategic planning, business planning, angel/venture capital financing, strategic alliances, and entrepreneurial marketing. An expert in packaging, placing, and presenting business plans, his clients' business plans have raised nearly $30 million from angels, venture capitalists, and strategic partners. He earned his MBA from Pepperdine University in Malibu, California and a BA in International Studies from Ohio State University.
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