Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers

Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers is a different kind of marketing book. In it, battle-tested entrepreneur, marketing, and customer success specialist Maurice Hofmann provides exactly what he promises: pragmatic marketing that works.

This book starts with what you need to do Monday morning when you open the door and turn on the lights and ends with what happens after you've launched your product or ran your first successful campaign.

Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers teaches you the marketing process in a pragmatic, step-by-step fashion. It gives you the core set of tools necessary to face your marketing challenges with the right strategic mindset.

You'll get the operational know-how to turn strategy into actionable items that will significantly increase your speed-to-market and reduce losses from trial and error. You won't find a one-size-fits-all collection of marketing jargon, just the right marketing approach for you and your company so you can pay the bills at the end of the month, plus some.

Maurice Hofmann is a serial entrepreneur, marketing and customer success specialist, who is known for his innovative drive as well as his ability to lead cross functional teams to achieve the highest level of success. As the Global Vice President of Customer Success at Open-Xchange, Inc., Maurice is responsible to guide OX's customers towards like GoDaddy, Telekom, Orange or TalkTalk highest level of sustainable success. Follow Maurice on Twitter as @moreeze.

Joann Sandone Reed is president and owner of JSR Associates, a communications firm. She began her messaging career as a journalist and led communication and marketing departments around the world before she started her own firm in 1995. An entrepreneur who relishes a new challenge, Joann helps people and organizations tell their stories in ways that engage and delight audiences. She is an expert in international marketing communications and publishing, and fluent in German. An avid outdoor recreationalist, Joann lives with her family in Lake Placid, New York.