Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren't getting the sales they need, and buyers aren't getting the information they need to make a buying decision.In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.Armed with these methods, managers can map out their customers' buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won't); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales.

About the Author

Kristin Zhivago has spent decades as a revenue coach to CEOs and entrepreneurs, helping them increase their revenue by understanding what their customers want to buy and how they want to buy it. Her proven Roadmap to Revenue method makes it possible to reverse-engineer successful sales so new sales can be manufactured in quantity.

In 2014, Zhivago co-founded and is now the president of Cloud Potential, which helps small marketing teams achieve big-marketing-team results. The company has analyzed the market leaders in 20 industries and has determined what those leaders are doing. Cloud Potential conducts Digital Impact Appraisals with these best practices in mind, and provides digital marketing best practice services and training to companies all over the world.

Roadmap to Revenue was voted one of the top six sales and marketing books by Forbes magazine and is one of the few marketing books that spells out, step-by-step, how to incorporate customer perceptions and desires into a marketing program. Doing so eliminates most of the wasteful subjectivity, spaghetti-on-the-wall guessing, and politics from any marketing program.

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