Title: Robert's Rules of Innovation : A 10-Step Program for Corporate Survival
Publisher: Wiley
Publication Date: 2010
Language: English
ISBN 10: 0470596996
ISBN 13: 9780470596999
Binding: Hardcover
Condition: New

About this title

Synopsis

Robert's Rules of Innovation is all about how to Create and Sustain Innovation in Ten key Imperatives. Whether you are a novice or expert, RROI will help start or finetune your abilities so you can Innovate and Thrive!

Look for The Art Of Implementation, Robert's Rules of Innovation II, a sequel and practical guide to the struggles and challenges to execute and make Innovation happen:

robertsrulesofinnovation.com/books/roberts-rules-of-innovation-2/

From a leader in innovation best practices, 10 practical steps your business must take to achieve profitable growth, through innovation
In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.
Robert's Rules of Innovation simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation

Distills Robert Brands' wealth of experience as a leader of international product development teams
Explains why innovation is imperative
Provides the practical steps needed to deliver innovation
Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices

Timely, accessible, and indispensable, Robert's Rules of Innovation is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation is a must-read for managers at all levels.

About the Author

ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring “at least one new product per year to market”―resulting in double-digit profitable growth and share-holder value.

MARTIN J. KLEINMAN is a New York–based business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.

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