Robert's Rules of Innovation: A 10-Step Program for Corporate Survival
Brands, Robert F.; Kleinman, Martin J.
Language: English
Published by Wiley, 2010
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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In English.
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- Title
- Robert's Rules of Innovation: A 10-Step Program for Corporate Survival
- Author
- Brands, Robert F.; Kleinman, Martin J.
- Publisher
- Wiley
- Publication year
- 2010
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470596996
- ISBN 13
- 9780470596999
- Item weight
- 434 grams
In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.
Robert's Rules of Innovation simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation
- Distills Robert Brands' wealth of experience as a leader of international product development teams
- Explains why innovation is imperative
- Provides the practical steps needed to deliver innovation
- Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices
"Synopsis" may belong to another edition of this title.
About the Author
ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring “at least one new product per year to market”―resulting in double-digit profitable growth and share-holder value.
MARTIN J. KLEINMAN is a New York–based business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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AbeBooks seller since March 25, 2015
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