Rock Your Business: 26 Essential Lessons to Start, Run, and Grow Your New Business From the Ground Up

Want to run your own small business? Become self-employed? Freelance full-time, or work as an iPro (independent professional)? You’re not alone. The rise in self-employment, including freelancing, is altering the economies of countries like Canada, the UK, EU member countries, and the US. Soon, you—along with the majority of the global workforce—will need at least some understanding of how to run a business. Because your livelihood will depend on it. Award-winning former journalist Boni Wagner-Stafford and serial entrepreneur John Wagner-Stafford, co-founders of Ingenium Books, help you explore what it takes to work for yourself rather than someone else, including how to find your business idea and who might benefit. You’ll also learn: • How your why and your purpose set you apart from competitors • Which legal matters to address head on and how to choose the right business structure • What to do about intellectual property, systems, hiring, and meetings • Tips for cash flow management, productivity, and how and when to ditch bad customers • Everything that goes into creating great brand content that connects • How to tell it’s the right time to grow your business and when to sell, and • What to watch for when you’re working too long and too hard and you need to take a break. Boni and John aim to help you embrace your own independent nature, get things done faster, better, open new markets, take responsibility, rise from failures, make a significant contribution to the global economy… and Rock Your Business. Their business and life experience have taught them that you can do what you want and that anything is possible, and that convention and conformity are not always a good thing. They "Written in a bright, accessible fashion and delivers information that small business people will run with. They provide clear advice on how to improve the way you do business." - Troy Media "Terrific book and a MUST READ for anyone who wants to start their own business, or already has… there is such great insight and valuable information here, you’d be a fool not to give it a quick read." - (5 Stars) Jenna Brewster—Goodreads; Barnes & Noble; Indie Book Reviewers "Great narrative that is personable, knowledgeable and easily understood, this book is a useful guide that is a must read for anyone considering starting their own business." Recommend. (5 stars) Gillian Hancock—Goodreads; Barnes & Noble; Indie Book Reviewers "A highly recommended read that can help you to better understand the many issues with running your own business." (4-5 stars) Laura Clarke—Goodreads; Barnes & Noble; Indie Book Reviewers

Boni is co-founder of Ingenium Books and an author, writer, ghostwriter, and editor. She's ghostwritten and/or edited for clients in the finance, business, and health and wellness industries. As a Canadian award-winning television reporter, news anchor, producer, and talk show host, working under the names Boni Fox and Boni Fox Gray, Boni covered politics, government, health, tragedy, First Nations, crime and organized crime, fires, floods, and extreme weather. She won several Canadian Association of Broadcaster (CAB) awards and a Jack Webster Award for best documentary. Boni also held senior management roles in the Ontario government where she was responsible for issues management, media relations and strategic communications planning. There she worked on, or was responsible for, sub-national budget documents, policy white papers, and other public-facing reports. Boni has been at the controls of a helicopter, canoeing in the wild backcountry of Northern Ontario, skydiving on camera as part of a television show, and skiing in the Rocky Mountains. Boni has moved more than 50 times, lived in 15 different cities/towns in Canada and Mexico and now resides full-time on her sailboat, Ingenium, where she can move on a whim.

John is co-founder of Ingenium Books, a serial entrepreneur and accomplished creative project producer. John's creative entrepreneur accomplishments include professional musician (saxophone, vocals); recording engineer with artists like Peter Frampton, Celine Dion, Pat Metheny, and Leonard Cohen; soundtrack producer for film and television; trainer and coach to the sound mixer team at MSNBC when the New York-based network went live for the first time in 1997; producer of notable video games such as Prince of Persia, Myst IV-Revelation, and Splinter Cell IV-Double Agent; COO during the startup phase for franchised brand KANDY Outdoor Flooring Inc., where he designed and built KANDY's first proprietary, integrated sales proposal and customer relationship management (CRM) system; licensed realtor in two Canadian provinces; a master canoeist; and ASA-certified sailor.