Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!"

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you.

From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.

Gino Wickman, bestselling author of Traction, has a passion for helping people get what they want from their businesses. To fulfill that passion, he created the Entrepreneurial Operating System® (EOS), which helps leaders run better businesses, get better control, have better life balance, and gain more traction—with the entire organization advancing together as a cohesive team. Wickman is the founder of EOS Worldwide, a growing organization of successful entrepreneurs collaborating as certified EOS Implementers to help people experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.

Mark C. Winters is a seasoned entrepreneur with over 30 years of leadership experience, spanning from raw startups to multi-billion dollar global enterprises like Procter & Gamble and British Petroleum. This diverse background enables him to apply successful patterns across various business scenarios, reflecting his ability to handle both large-scale and startup ventures. Mark is the co-author of the widely acclaimed book Rocket Fuel, and the Founder/Visionary of Rocket Fuel University. His work in this powerful entrepreneurial leadership structure has impacted literally thousands of entrepreneurial businesses.

As an Expert EOS Implementer, Mark has delivered over 900 full-day EOS workshops, helping entrepreneurial leadership teams move with clarity and speed. His extensive experience includes starting, buying, shutting down, and selling 14 companies, highlighted by a notable venture that yielded a 100x cash return in less than 3 years. His contributions have earned him recognition as a Tech Titan finalist and “40 Under Forty” by the Business Journal in both Milwaukee and Dallas. Mark is also passionate about technology and systems that enhance human and athletic performance, with expertise in pattern recognition and scoring methodologies. His dedication to advancing entrepreneurial leadership and his role in the EOS community make him a respected figure in his field.