The Role Of Information Technology In The Innovation Process

Language: English

Published by LAP LAMBERT Academic Publishing Mai 2011, 2011

3844397272 / 9783844397277

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -With increasing globalisation of the banking industry and continuing change of customer's preferences,banks are facing more and more intensive competition.It is critically importance to provide new innovative services, products and processes to adapt to the change in customers'needs.The aim of this research was to identify the role of IT in supporting the innovation in private banks in Syria that play significant role in the quickly growing Syrian economy.A survey targeted at IT managers and their assistants was conducted in seven private banks,which were chosen from all private banks in Syria.Overall 52 completed questionnaires were received and statistically analysed with SPSS(Statistical Packages for Social Science)software.The results show that there is a significant positive correlation between the IT and the innovation process at private banks in Syria.Moreover, it was found that IT used in these banks plays a significant positive role in supporting the innovation processes through its role in designing new products/services,designing new processes, increasing customer satisfaction and strengthening of the competitive position of private banks in Syria. 120 pp. Englisch.…

Seller Inventory # 9783844397277

Title
The Role Of Information Technology In The Innovation Process
Author
Basel Khashab
Publisher
LAP LAMBERT Academic Publishing Mai 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3844397272
ISBN 13
9783844397277
Item weight
197 grams
Dimensions
220x150x8 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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First itemUS$ 26.18US$ 26.18
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BuchWeltWeit Ludwig Meier e.K.

Germany