The Role Of Information Technology In The Innovation Process : A Field Study Of Private Banks In Syria

Basel Khashab

ISBN 10: 3844397272 / ISBN 13: 9783844397277

Published by LAP LAMBERT Academic Publishing, 2011

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - With increasing globalisation of the banking industry and continuing change of customer's preferences,banks are facing more and more intensive competition.It is critically importance to provide new innovative services, products and processes to adapt to the change in customers'needs.The aim of this research was to identify the role of IT in supporting the innovation in private banks in Syria that play significant role in the quickly growing Syrian economy.A survey targeted at IT managers and their assistants was conducted in seven private banks,which were chosen from all private banks in Syria.Overall 52 completed questionnaires were received and statistically analysed with SPSS(Statistical Packages for Social Science)software.The results show that there is a significant positive correlation between the IT and the innovation process at private banks in Syria.Moreover, it was found that IT used in these banks plays a significant positive role in supporting the innovation processes through its role in designing new products/services,designing new processes, increasing customer satisfaction and strengthening of the competitive position of private banks in Syria.

Seller Inventory # 9783844397277

Bibliographic Details

• Title: The Role Of Information Technology In The Innovation Process : A Field Study Of Private Banks In Syria
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 3844397272
• ISBN 13: 9783844397277
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 8D millimeters 220 millimeters width by 150 millimeters height by 8 millimeters depth
• Weight: 197 grams

About this title

Synopsis

With increasing globalisation of the banking industry and continuing change of customer's preferences,banks are facing more and more intensive competition.It is critically importance to provide new innovative services, products and processes to adapt to the change in customers'needs.The aim of this research was to identify the role of IT in supporting the innovation in private banks in Syria that play significant role in the quickly growing Syrian economy.A survey targeted at IT managers and their assistants was conducted in seven private banks,which were chosen from all private banks in Syria.Overall 52 completed questionnaires were received and statistically analysed with SPSS(Statistical Packages for Social Science)software.The results show that there is a significant positive correlation between the IT and the innovation process at private banks in Syria.Moreover, it was found that IT used in these banks plays a significant positive role in supporting the innovation processes through its role in designing new products/services,designing new processes, increasing customer satisfaction and strengthening of the competitive position of private banks in Syria.

About the Author

Basel Khashab is an assistant lecturer in Management Information Systems at Damascus University, Syria. He got a Master’s degree in Business Computing from the University of Hertfordshire,England. Mr.Khashab is currently a Ph.D. researcher at the Henley Business School,University of Reading, England.