Role of Innovation, Technology, Market on Organizational Performance

The value of innovative culture and technological capabilities has been one of the top concerns of both scholars and practitioners for decades. Numerous studies have documented the positive effects of innovative culture and technological capabilities on organizational performance but the knowledge of the progressions through which such achievements are attained remains limited due to the lack of focus on the market environment. This study focuses on investigating the mediating role of business process agility on organizational performance.

Nosheen Basit holds M.Phil in Commerce. The author is working as an instructor at Government Institute of Commerce, Punjab, Pakistan. Her work is a contribution in the field of innovation and organizational performance. Gohar Mahmood is a Lecturer at College of Commerce, Government College University, Punjab, Pakistan.