The Role of Marketing in Reshaping the Dynamic Landscape of Business

Language: English

Published by Springer Mai 2026, 2026

3032199468 / 9783032199461

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This item is printed on demand - Print on Demand Titel. Neuware -This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France, this book features contributions from leading scholars and practitioners to provide a comprehensive view of marketing’s transformative role in a rapidly changing business environment. Featuring topics such as AI and marketing, consumer behavior and sustainability, brand communication and crisis management, and digital marketing, this book is a useful reference for marketing researchers, scholars, students, and policymakers. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115 Heidelberg 296 pp. Englisch.

Seller Inventory # 9783032199461

Title
The Role of Marketing in Reshaping the Dynamic Landscape of Business
Author
Amrita Dey
Publisher
Springer Mai 2026
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3032199468
ISBN 13
9783032199461
Item weight
610 grams
Dimensions
241x160x22 mm

buchversandmimpf2000

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