The Role of Price, Service Quality and Trust on Customer Loyalty: Enhancing the Commitment-trust Theory

Ojarikre, Eseoghene

ISBN 10: 6202021756 / ISBN 13: 9786202021753

Published by LAP LAMBERT Academic Publishing, 2017

About this Item

124 pages. 8.66x5.91x0.28 inches. In Stock.

Seller Inventory # zk6202021756

Bibliographic Details

• Title: The Role of Price, Service Quality and Trust on Customer Loyalty: Enhancing the Commitment-trust Theory
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 6202021756
• ISBN 13: 9786202021753
• Binding: Paperback
• Condition: Brand New
• Weight: 0.23 kilograms

About this title

Synopsis

Service providers having competitive prices and rendering quality services cannot solely rely on those to enjoy high customer loyalty. Relationships built on trust go a long way in solidifying such relationships. However, there is lack of sufficient studies that have assessed the mediating effect of trust on the relationship between price, service quality and customer loyalty as postulated by the commitment-trust theory. This book by investigating the mediating effect of trust on the relationships between price, service quality and customer loyalty in the Nigerian telecommunication industry during a period of economic recession enhance the commitment-trust theory. Players in the telecommunication industry all over the world, as a result of this book would be able to discern which of price and service quality has a higher effect on customer loyalty during a period of economic recession. In addition, players in the industry would clearly understand how customers' trust in the prices and the quality of services they get enhance their loyalty.

About the Author

Eseoghene Ojarikre, M.Sc., and B.Sc. in Business Administration, both obtained from the Ahmadu Bello University, Zaria - Nigeria. The author hails from Ethiope East local government area of Delta State, Nigeria. Currently self-employed.