The Role of Resources in Global Competition (Routledge Studies in International Business and the World Economy)

Fahy, John

ISBN 10: 0415237114 / ISBN 13: 9780415237116

Published by Routledge, 2001

About this Item

Like New.

Seller Inventory # ERICA80004152371146

Bibliographic Details

• Title: The Role of Resources in Global Competition (Routledge Studies in International Business and the World Economy)
• Publisher: Routledge
• Publication Date: 2001
• Language: English
• ISBN 10: 0415237114
• ISBN 13: 9780415237116
• Binding: Hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

About the Author

John Fahy