The Role of Tour Operators in the Ethiopian Tourism Development | Characteristics, Activities and Relationships

Mahlet Seleshi

ISBN 10: 365910311X / ISBN 13: 9783659103117

Published by LAP Lambert Academic Publishing, 2012

About this Item

The Role of Tour Operators in the Ethiopian Tourism Development | Characteristics, Activities and Relationships | Mahlet Seleshi | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783659103117 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 106383749

Bibliographic Details

• Title: The Role of Tour Operators in the Ethiopian Tourism Development | Characteristics, Activities and Relationships
• Publisher: LAP Lambert Academic Publishing
• Publication Date: 2012
• Language: English
• ISBN 10: 365910311X
• ISBN 13: 9783659103117
• Binding: Taschenbuch
• Condition: Neu
• Seller catalogs:
  • Bücher

About this title

Synopsis

Tour operating firms are key players in the tourism sector. In view of this, the roles they play in Ethiopian tourism was the subject of this study. Such things as their branch distribution, promotional methods they employ, the skills and training of their personnel, and the level of involvement of local communities in their operations were studied. It was observed that tour operating firms are highly vertically integrated, have low branch distributions in tourist attraction sites, employ limited promotional media, and involve local communities in some forms of tourism activities at tourist destination sites. The sector is also characterized by lack of skilled man power and appropriate infrastructures.

About the Author

Mrs. Mahlet Seleshi Beshahe is an administrative staff member of Addis Ababa University, Ethiopia. She got her BA degree in public administration and MA degree in Tourism and Development, both from Addis Ababa University.